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Mayer wanted the ability to scale its product catalog to begin including partner brands and suppliers' products.
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Content management was difficult on the current hosting platform and did not allow content and landing page customization per brand or supplier.
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Mayer wanted to sell solutions to their customers, not just singular products - Mayer needed to improve the searchability of the website to make it easier for customers to find the products they wanted.
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Only 1% of current customers were using the website to self-service and to shop.
Business Challenges
Increased Assortment with Customization at Scale
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Xngage took Mayer's product catalog from 65,000 products to over 200,000 using Insite's ability to integrate product data from affiliate brands and suppliers - allowing customers to purchase these products directly on the Mayer website.
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Insite's Content Management System (CMS) allowed Mayer to customize landing pages, product catalogs, and content for each supplier.
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Xngage designed and implemented the Schneider Configurator tool which allows the customer to answer a series of questions to lead them to the best solution for them based on their needs.
The Results
As a result of the richer product catalog, solutions-focused configurator tool, and customized content, a much higher percentage of customers adopted the new e-commerce website.
Mayer was able to offer its customers an extensive product catalog including their own as well as affiliate suppliers' items - all of which can be purchased on Mayer's e-commerce website. This allowed Mayer to sell a higher volume of products and, combined with the Schneider Configurator tool, allowed Mayer to craft more end-to-end solutions for their customer base.
I have been at this for 35 years and XNGAGE has become the standard that we need all our partners to live up to. You have set the bar high.
Barry Carden
Executive Vice President and Chief Digital Officer
Mayer Electric
